I think the key word here is 'robustness'. Sure you can register a company in hours, get a website up, business cards printed (if you are a start up) or embark on a new direction with a 'skunk works' team (if you are a larger entity).
But the reality is that unless you have figured out your business model, channels, partners, how your technology will perform when stress tested, what the development pathway is, and how you will build capability as your business scales up, sooner or later you are going to come unstuck.
That's why i like the attitude of those running incubators like The Icehouse www.theicehouse.co.nz who say ' our job is to see if we can make (bad) companies fail faster'. Not because they are mean spirited, but because they know that if they do, a good entrepreneur will start something else, probably better, probably quicker. This is a good thing. Although we can all read about overnight success stories, if you look behind the story of most entrepreneurs, you find a common pattern - they have run many companies - often with a range of outcomes, good and bad - before they had their really major success.
So building a highly successful business may take time - in fact, you may have to build several!! - to learn the lessons that you need to learn along the way. But the sooner you accept that fact, and simply get on with it, absorbing, taking some advice, testing the validity of other views, the sooner you will have a robust business that delivers the kind of returns, financial and otherwise, that you seek.
No comments:
Post a Comment